Vacation Rental Listings: Longer Descriptions mean more Enquiries

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Data from Flipkey indicates that vacation rental listings with more detailed descriptions generate more enquiries.

Vacation rental listings with description of more than 2,000 characters generate 54% more enquiries than those listings with descripions of 500 characters.

Using a baseline of 500 words, the breakdown of enquiries is as follows:

Vacation rental listings with descriptions of more than 2,000 characters generate 54% more enquiries

Vacation rental listings with descriptions of 1,000 to 2,00 characters generate 20% more enquiries

Vacation rental listings with description of 500 to 1,000 characters generate 16% more enquiries

Vacation rental listings with description of less than 500 characters generate 10% less enquiries

Of course, there may be other factors as play. For example, vacation rental listings with longer descriptions may also tend to have more vacation rental photos or a more engaged owner.

However, having a detailed description of your vacation rental in your listing, particularly one that describes the amenities available, may help your vacation rental to stand out from others in your location.

Hence, I would recommend you take a look at the descriptions you are using to see if you can add some more detail. Even if it generates only 1 extra booking for your vacation rental, it will be well worth it!


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